我们与台湾的代理商 - 义式企业（ICC）- 已合作超过20年。当初，他们的一名前员工创立了自己的咖啡品牌，现今真的成为台湾最大的连锁品牌，在这里，我们一起来踏上这段旅程。

In Taiwan, we've been working with our distributor – Italian Coffee Company – for over 20 years. In that time, one of their former employees launched his own coffee chain that has grown to become the biggest in the country. Here's how we took that journey together.

泰勒（Taylors）国际部经理Sarah Henderson说：“我们泰勒从早期2000年开始与ICC至今合作20多年，现今，他们是我们亚洲区最大的代理商。

Sarah Henderson, Taylors’ International Business Manager, said: “Taylors and ICC Taiwan started working together in the early 2000s and over 20 years later they are our biggest distributor in the Asia region.

"透过提供泰勒（Taylors of Harrogate）特色茶和约克夏茶的多样化组合，他们成功地在竞争激烈市场中建立了我们的品牌，始终乐意尝试新事物，开拓不同的渠道并以创新的方式满足台湾消费者的需求。"
"Taking a mixed portfolio of Taylors of Harrogate specialty teas and Yorkshire Tea they have succeeded in establishing our brands in a competitive market, always willing to try new things, access different channels and work in innovative ways to meet the needs of the Taiwanese consumer.”

ICC总经理Vivian说：“22年前，一位名叫阿贤(黄铭贤)的年轻人前来义式企业面试，并获得了任用，他在工作两年后，决定实现自己的梦想，开立了自己的咖啡馆，并将其命名为"路易莎咖啡" 。"
Vivian Tenefrancia, ICC Taiwan General Manager, said: "A young man named Ah Xian came to Italian Coffee Company for an interview 22 years ago. He was interviewed and hired. After being employed for 2 years, Ah Xian decided to proceed with his dream of opening his own coffee shop and called it Louisa Coffee."

"他的梦想目标是有朝一日让路易莎咖啡在台湾能像星巴克一样受欢迎。在了解到他的目标后，我们建议他的咖啡馆应该要与星巴克有所区别，为了凸显其特色，在咖啡饮料外，更应强调提供高品质的茶，因此，他决定使用约克夏茶和泰勒茶。"
"His goal and dream were that one day Louisa Coffee will be as popular as Starbucks in Taiwan. Knowing his goal, we advised that his coffee shops need to be different from Starbucks and that the only way to be different is to emphasize serving high quality teas in addition to his coffee beverages. So he decided to use Yorkshire and Taylors teas."

"如今，路易莎咖啡在台湾已拥有超过540家门店，也开始向东南亚展店，现今路易莎在台湾深受欢迎，其知名度与店家数也超过了星巴克。"

“Today, Louisa Coffee has more than 540 stores in Taiwan and is expanding in Southeast Asia. The popularity and the number of Louisa Coffee shops already exceeds the number of Starbucks shops in Taiwan."

"对我们来说，义式企业能维持长期合作顺利供货给路易莎，与对我们产品保持信心和信任，具有十分重要意义，今日路易莎不只是一个重点核心客户，更是我们在台湾推广约克夏和泰勒茶的事业伙伴。我们很自豪地分享路易莎咖啡与ICC的故事–“阿贤”，一位年轻人，追求他的梦想，并凭着他的奋斗和对卓越产品的判断力，实现了此人生目标。”
"It is important for Italian Coffee Company to be able to keep Mr. Huang's confidence and trust in the products we carry and to let him know that we can deliver. Louisa Coffee is a lighthouse account that work with us as partners to build the Yorkshire and Taylors brand throughout Taiwan. We are very proud to share the story of Louisa Coffee – Ah Xian, a young man, who pursued his dream, and made it with his diligence and good sense for excellent products."

Sarah补充到: "在泰勒，我们非常关心与重视我们的合作伙伴，无论他们是刚起步，还是已在他们的市场站稳了脚步。”
“我们所追求的是长期的合作关系，藉由完善的互动与良好的合作，大家才能经得起时间的考验。”
Sarah added: "At Taylors, we put a lot of care and attention into our distributors. That's true whether they've just started on their journey or are well established in their market.
"It's about building supportive and sustainable business relationships that stand the test of time. We're in it for the long term."

原文章来自于Taylor官网: https://www.taylorsofharrogate.com/news/icc-taiwan-case-study